SOCIAL
MEDIA
MANAGER
Position:
Social Media Manager
Department:
Growth & Marketing
Reports to:
Missi Blue, Owner
Job Type:
Part Time, Hourly
Position Overview
The social media manager will administer the company’s social media marketing strategy and advertising with objectives being to grow our following across multiple platforms, increase engagement, generate leads and sales every day.
​
Responsibilities (tasks associated with the role)
-
Social Media Growth:
-
You will be focused on increasing followers, engagement, comments, likes, shares, etc.
-
Social channels include Instagram, Facebook, TikTok and Pinterest
-
-
​​
-
Social Media Brand Management:
-
Keeping our brand and voice consistent across our platforms. You will be responsible for graphics. We are looking for someone with ideas, strategy, and management skills to make sure we are on schedule and hit all of our social media goals and deadlines.
-
Represent brand correctly on each platform (IG, FB, TT and Pinterest)
-
Create graphics for posts and stories
-
Manage your time to ensure no tasks are being overlooked.
-
Multiple channel engagement is not for the faint of heart.
-
-
​
-
Campaign Creation:
-
Our online bookings launch every three months, we host guest artists monthly, and we host events multiple times a year. We will have you help create a social media campaign for each project that helps spike engagement and turn our raving fans into clients.
-
Work closely with Missi Blue to create and execute the plan​
-
-
​
-
Analytics & Tracking:
-
Studying our numbers monthly and coming up with strategies to improve our performance.
-
Track key metrics for each channel
-
Use metrics to identify trends, areas of improvement and areas of expansion
-
-
​
-
Learning new trends & staying up to date:
-
The social media world changes so quickly and part of your job will be to stay up to date with the absolute latest trends so we can implement them quickly.
-
​
-
Community Management:
-
Engaging with comments, helping solve customer service related issues and making sure that our clients are well taken care of or directed to the person that can help them.
-
Manage social media “inboxes”
-
Respond or engage with all comments
-
-
​
-
Promote Products Organically Through Social:
-
Create strategies and content plans to book artists and sell company products.
-
Subtly engage following and encourage sales
-
Track sales through social channels
-
-
​
-
Content Creation:
-
​Whether it’s our daily captions, weekly emails, text message, or blogs, writing is a big part of this position as well.
-
Requirements (expected proficiencies to excel in this role):
-
Has some knowledge about the tattoo industry
-
2 years (minimum) experience with social media strategy and management.
-
Instagram, Facebook, and TikTok EXPERT. Have some knowledge of Pinterest
-
Canva (or equivalent program) expert
-
Availability to monitor social media channels daily, including evenings and weekends as needed
-
Experience managing a social content calendar, paid social advertising campaigns and social activity monitoring
-
Experience analyzing and summarizing metrics/data to identify trends and make recommendations
-
Organized online, in life and in your head
-
Amazing Project Management skills
-
A deep passion for social networking technologies.
-
Learner. You consume and create new things (to test new ideas/concepts/theories). You are on the cutting edge of the industry.
-
A self-starter with the willingness, and desire, to "roll up your sleeves" and get the job done
-
Experience using social media monitoring tools
-
Strong interpersonal skills with ability to work well with your teammates.
-
Preference for working in a fast-paced, entrepreneurial environment
-
Commitment to providing a high level of customer service
-
This is not required, but if you have any photography or videography skills, or photoshop experience, please make sure to let us know.
-
Reliable internet connection
-
Reliable and distraction-free work environment
This position is for a person who meets the followng:
Success Measured By:
-
Number of comments under each Reel
-
Number of DM’s from IG Stories each week
-
Percentage of IG Engagement Growth average per month
-
Percentage of FB Group engagement minimum per month
-
Dollar amount in Product purchases via social media per month
-
Wix / Etsy etc.
-
Number of booked appointments via social media per month
This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.